The common area of Seoul’s Shinsegae Gangnam features a retro-classical design motif. In contrast, stepping into the % Arabica store feels like entering another dimension - a futuristic storefront that evokes the sense of traveling to a new world.

Above the entrance, a tubular white tunnel gate frames the space, topped with a glowing neon % Arabica logo in Hangul. Inside, guests pass through the archway into a space centered around a kitchen counter, designed with symmetrical elements that emphasize harmony and balance. The concept takes inspiration from the Korean-born term “NEWTRO,” a fusion of NEW and RETRO. Neon tubes serve as the primary design element, bringing a nostalgic atmosphere, while key features like the beanbag cellar, merchandise shelving, and Chemex-shaped lighting showcase % Arabica’s distinctive identity.

This store design transcends time and space, delivering a timeless charm and a truly special coffee experience.